Free tool

Craft pricing calculator.

Enter what one item costs you in materials and time. The calculator adds overhead and shows your break-even, a wholesale price and a retail price for fairs and your shop.

Materials per item ($)

Supplies, packaging and the bag.

Minutes per item

Hourly rate ($)

Overhead (%)

Booth fees, tools, gas. 10 to 20% is common.

Wholesale markup

Materials: $6.00
Labor15 min at $20.00/hr: $5.00
Overhead15%: $1.65
Cost (break-even): $12.65
Wholesale (2× cost): $25.30
Retail (2× wholesale): $50.60

Retail price, rounded

$51.00

After a 2.9% + 30¢ card fee you keep $49.22, which is $36.57 over cost.

How the math works

Cost = materials + labor + overhead, where labor is your minutes times your hourly rate and overhead is a percentage of the two that covers booth fees, tools and supplies you don’t count per item.

Wholesale is cost times the wholesale markup (2× is the usual rule) and retail is wholesale times 2. Rounded is the retail price rounded up to the nearest dollar, since round prices are easier to sign and pay.

The last line shows what you keep from a card sale at the retail price after a typical 2.9% + 30¢ processing fee. Payments by Venmo business profiles and PayPal cost about the same; cash costs nothing.

When to break the rule

Large pieces with many hours can land at a retail price nobody at a fair will pay. Those often sell at 1.5× to 2× cost instead. Small, quick items can go above 4×. The point is to know your break-even, then choose on purpose.

Our guide to pricing crafts for a craft fair walks through a full example and how to check your price against the fair.

Questions

What is the formula for pricing crafts?

(Materials + labor + overhead) × 2 for wholesale, × 2 again for retail. Adjust from there for what your market pays.

What hourly rate should I use?

A wage you would accept for the work. Many makers start at their local minimum wage and raise it as they get faster and better known.

Should I include card fees in my price?

Most makers build fees into overhead instead of adding a surcharge at the table. The calculator shows what you keep after a typical card fee.

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